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What is health promotion?

Australian Health Promotion Association

Australia’s peak health promotion body, the Australian Health Promotion Association is the only professional association in Australia specifically for people interested or involved in the practice, policy, research and study of health promotion.

What is health promotion?

Health promotion is the process of enabling people to increase control over the determinants of health and thereby improve their health.
This definition comes from on the World Health Organisation Ottawa Charter 1986.

The health promotion profession has evolved alongside, and in response to, the international health promotion movement and the broader new public health movement. Health promotion not only embraces actions directed at strengthening the skills and capabilities of individuals but also actions directed towards changing social, environmental, political and economic conditions to alleviate their impact on populations and individual health.

What is a Health Promotion Practitioner?

Health Promotion Practitioners are responsible for the planning, development, implementation and evaluation of health promotion policies and projects using a variety of strategies, including health education, mass media, community development and community engagement processes, advocacy and lobbying strategies, social marketing, health policy, and structural and environmental strategies. Workforce development and capacity building strategies are also important components of health promotion practice.

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