The 2016 theme of societal wellbeing is in line with the recent release by the OECD of guidelines to measure national accounts of wellbeing. With an emerging policy agenda, the opportunity now exists for social marketing to be positioned within and add to this important discourse. ISMC will provide professionals with evidence-based strategies and practical approaches to applying social marketing concepts to address behaviour change and improve wellbeing. Through case studies, recent trends and interactive workshops, every attendee will have opportunity to enhance their abilities in delivering effective social change.
ISMC will feature ten interactive workshops and speakers from social enterprise, non-profit and agency leaders.
The latest news release about this Conference can be downloaded here.
Further details can be found on the Conference website below: