Jemma holds a Masters of Public Health (Health Promotion) and a joint Bachelor’s in Business and Psychology (Hons). As an undergraduate, she was interested in how marketing principles could be applied to something beneficent, which led her in the direction of social marketing. Jemma is currently engaged in public health research with the occasional dabble into tertiary teaching at James Cook University. She is interested in health literacy, power relationships, the research and practice nexus and the application of behaviour change principles to health enhancement. She is currently a member of the Townsville Health Promotion Network and the Active Transport in the Tropics Network.